In spite of rising skepticism around blockchain technology, Ducati remains confident in the marketing power of Web3.
Today, the Italian motorcycle brand is launching “Ducati Legacy,” its first collection of limited-edition branded NFTs. Developed in collaboration with the blockchain enterprise company Web3Pro, the collection includes 11 digital motorcycles priced at $100 each, with the collection comprising 5,000 digital collectibles in total. Ducati has promised that holders will be granted exclusive benefits in the future, although it hasn’t yet announced specific benefits.
When asked, Ducati marketing manager Alessandro Cicognani admitted that the brand doesn’t have a concrete plan for the NFT holder benefits quite yet, although he was brimming with ideas.