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    Kantar Australia promotes Allan Breiland and Sharon Hilton as joint heads of media effectiveness

    Kantar Australia has announced the promotions of Allan Breiland and Sharon Hilton to the role of joint heads of media effectiveness of the marketing data and analytics business.

    Jonathan Sinton, Kantar Australia chief commercial officer, said: “It is always fabulous to be able to promote from within because it shows that we’ve been able to successfully nurture the next generation of leaders.”

    “Both Sharon and Allan are powerhouses within the media insights industry, and both bring a unique – yet complementary – set of skills to this joint leadership role. Both have been with Kantar for many years and their mutual respect and proven track history of working together means we have formidable leadership team to take the Kantar Australia Media team forward to the next phase of the business evolution.”

    Breiland has worked in the Australian media industry understanding brand effectiveness for over a decade along with in-depth experience in media in both Southeast Asia and the US. Hilton’s 13 years of experience in research focused on media planning, strategy and campaign evaluation is complemented by her deep passion for understanding how effective campaigns are at driving brand outcomes, which channels are working hardest to deliver on key objectives, and how best to optimise for future campaign activity.

    In a joint statement, Breiland and Hilton said: “We’re incredibly thrilled to continue to drive Kantar as a leader in the industry, leveraging the combination of Sharon’s passion for maximising advertising return on investment and Allan’s deep technical expertise.

    “The media industry is ever-changing, and we are excited to help advertisers and publishers prove effectiveness and navigate this shifting environment. The rise of retail media, the incredible growth of CTV and how this balances LTV, and the navigation of measurement in a cookieless world are just a few of the many areas that we are excited to see develop and lead Kantar’s media team and clients into growth in this very exciting future.”

    Both Breiland and Hilton will continue to be based in Kantar’s Sydney headquarters. They replace Straford Rodrigues who is leaving the business at the end of September after a more than 14-year tenure at Kantar in Australia, US, UK and Singapore; and who Sinton said, “under whose stewardship the Australian media practice has truly thrived.”

    “I would like to thank Straford for his contribution to the Kantar business over the years and wish him success in the future.”

    The post Kantar Australia promotes Allan Breiland and Sharon Hilton as joint heads of media effectiveness appeared first on Mediaweek.

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