Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.
What it does. The solution fuses email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data, permission and preference management, and personalization tools to help brands and businesses build long-term relationships with their customers.
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Why we care. All-in-one solutions are something of a holy grail for marketers: One piece of tech that can do everything so you don’t have to worry about integrations and porting data around.
The Relationship Marketing solution allows marketers to:
- Build fully permissioned audiences based on zero-party data and customer preferences
- Deliver personalized content and offers across all channels at scale
- Optimize customer engagement and loyalty through robust loyalty programs
- Measure the impact of marketing campaigns on customer relationships and lifetime value
Marigold says the product is open, API-friendly and data agnostic, providing real-time visibility across the full customer lifecycle and allowing marketers to access and action customer data across applications from the company and third-party providers.
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