Thursday, December 7, 2023

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    Canva’s in-house agency will ‘experiment’ with what it says about the AI used in its advertising

    Canva has been developing AI technologies and integrations since 2019, rolling out its own tools for its marketing and creative organization users as well as integrating technology from Google and OpenAI.

    Even so, as the Australian design platform, founded in 2013, continues to build AI tools, it’s still figuring out how much its marketing efforts should call attention to its AI.

    Canva went live with multiple AI products for the brand design space earlier this year. It has been highlighting those tools in campaigns, including tools like Magic Resize and Magic Replace, which allow users to easily resize something or add something into an image, said Natalie Schwartz, head of global brand and creative at Canva.

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