Wednesday, December 6, 2023

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    Pitch Deck: Inside the TikTok Shop pitch to brands

    After a year of testing, excitement and occasional turbulence, TikTok Shop hit its biggest milestone to date: it’s now officially launched in the U.S. and the platform is swiftly gearing up to convince marketers to spend their money on it.

    The idea behind it is simple: TikTok already has the ability to make products go viral and sell out, just by being the platform those videos are watched on, so why not become the actual Shop that sells those products and make some cash in the process? Get it right and TikTok can take a significant cut from those purchases.

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

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