Thursday, December 7, 2023

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    Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group

    Assembly has strung together a series of client wins over the last six months, including luggage maker Vera Bradley, Brooks running shoes and financial services firm T Rowe Price. Going back 18 months, the agency also picked up wins for Lenovo and hair care brand Amika. 

    Those wins are the fruit of the holding company’s pivot to consultation as a driving force in pitches.

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