Thursday, December 7, 2023

    Latest Posts

    Magnite and PubMatic’s recent SaaS proposals herald ad tech’s shifting sands

    The shifting sands of the $630 billion digital advertising landscape have seen the leading lights of independent ad tech jockey for position amid an uncertain future.

    In the past 18 months demand-side, and supply-side platforms have altered their propositions in a manner that blurs the lines of the traditional media-trading sector with The Trade Desk’s OpenPath, arguably the starter-pistol.

    Meanwhile, the industry’s leading SSPs have made similar moves with Magnite and PubMatic both launching their respective “buy-side offerings” earlier in the year. 

    Continue reading this article on Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.