Sunday, December 10, 2023

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    How Roblox hopes to capture brands’ attention – and budgets – with its latest updates

    As Roblox continues to expand, brands are still top of mind for the leaders of the metaverse platform.

    Over the weekend, a select group of developers, marketers and Roblox users gathered in San Francisco for the latest iteration of the annual Roblox Developers Conference. At this year’s event, Roblox rolled out a slate of new tools and functions — all of which at least partially intended to make the metaverse platform more accessible to brands and marketers.

    The updates include Roblox Connect, a communication tool that lets users host private conversations inside virtual spaces; an AI assistant that gives real-time advice or feedback to Roblox creators; subscriptions within in-game experiences; a more open in-game marketplace for 3D items; and the expansion of Roblox into Meta Quest (in September) and Playstation (in October).

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