LiSTNR recently hosted 200-plus guests at its first “A Night with LiSTNR” events in Sydney and Melbourne.
Attended by media agency executives and advertisers, the event uncovered the content and scale of podcasting and the commercial opportunities this provides advertisers.
Guests were treated to two panels – the first, with LiSTNR’s podcast content creators, was moderated by SCA Executive Head – LiSTNR Podcasts, Grant Tothill, with Hamish & Andy’s Andy Lee, The Jess Rowe Big Talk Show’s Jess Rowe and SCA Head of Factual and Drama LiSTNR Original Podcasts, Jen Goggin. The panel discussed what they understand about audiences, how they create for them and how they connect brands through content.
Andy Lee gave the audience some words of advice: “If brands trust us, they get a much better outcome.”
The second panel in Sydney was moderated by SCA Chief Marketing Officer, Nikki Clarkson, with guests SCA Chief Commercial Officer Seb Rennie, Thinkerbell Lead Thinker, Josh Manning, SCA Executive Head – LiSTNR Commercial, Olly Newton and Lion Head of Media, Clare Tsubono.
In Melbourne this panel included guests Thinkerbell Head Brand Thinker Katrina Khao, and 7 Eleven Senior Manager – Brand Strategy, Robert Wilde along with Rennie and Newton.
On the panel, Rennie pointed to audio’s much deeper connections with audiences. In the case of podcasts, Rennie cited integration, context, the endorsement of creators and their deep relationship with their communities as compelling evidence of podcasts’ power for brands to engage in singular ways. “Audiences spend 4.5 hours a day with audio. More than screens. More than social,” he said.