Publishers’ relationships with the growing number of social media platforms have been somewhat fraught over the years — just look at publishers’ referral traffic from X (or lack thereof) or their uncertain navigation of Meta’s Threads. But publishers still have to work with these platforms, at least to some extent.
Digiday+ Research surveyed around 200 publisher professionals in 2021, 2022 and 2023 to find out how they are using different social media platforms and how that usage has changed over the last two years. In this first deep dive into the topic, we look at how publishers are using Facebook.
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