Wednesday, December 6, 2023

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    Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?

    Can chatbots become the new AI superpower for media agencies?

    Recently, agencies have been employing ChatGPT-style bots both internally for automating operations and analyzing media and trends and externally for client campaigns and data reporting. Besides reducing menial tasks to save time and money, agency execs say AI tools can increase flexibility to do more for clients, as well as change organizational processes and workforce engagement.

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