Language and perception play an important role in shaping culture, diversity and inclusion.
Whether working with clients or developing internal changes, diversity, equity and inclusion has become a big part of agencies’ organizational culture. At Stagwell agency Code and Theory, Kirstyn Nimmo, group director of inclusive design and marketing strategy, is leading efforts with its creative director and copywriting team to expand an inclusion practice and training across the agency’s workforce and client base.
This month, Code and Theory launched an updated inclusion writing guide and certification program for staff called Beyond Words. Started in October 2022, the current version expands on research and best practices around topics like religion, addiction and sexuality. For example, it discusses how to avoid trivializing substance abuse disorder through words like “junkie” and “addicted,” or how to use the term LatinX in English versus in Spanish. The plan is to offer it across the Stagwell network eventually and make it accessible to the rest of the industry in the future.