MediaMath, widely regarded as the industry’s first demand-side platform, has a new owner: Infillion.
Why it has a new owner, however, remains a mystery.
It’s unlikely due to the allure of the MediaMath brand, which has suffered its fair share of tarnish. Neither is it solely for the business itself as MediaMath – once touted as one of ad tech’s billion-dollar unicorns – wasn’t exactly raking in the ad dollars, as evidenced by its recent bankruptcy.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.