Thursday, December 7, 2023

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    How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?

    MediaMath, widely regarded as the industry’s first demand-side platform, has a new owner: Infillion. 

    Why it has a new owner, however, remains a mystery. 

    It’s unlikely due to the allure of the MediaMath brand, which has suffered its fair share of tarnish. Neither is it solely for the business itself as MediaMath – once touted as one of ad tech’s billion-dollar unicorns – wasn’t exactly raking in the ad dollars, as evidenced by its recent bankruptcy. 

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