2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be the beginning of the end of the industry’s infatuation with cheap reach. It turned out it wasn’t.
Then the furore over made-for-advertising sites happened.
“We’re having more conversations with marketers and the agencies they employ about curation,” said Chris Kane, founder of programmatic consultancy Jounce Media. “It’s hard to know whether or not this interest is a flash in the plan but it’s definitely picked up in recent weeks.”