Wednesday, December 6, 2023

    Latest Posts

    The MFA uproar puts curation of programmatic advertising in the spotlight

    2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be the beginning of the end of the industry’s infatuation with cheap reach. It turned out it wasn’t.

    Then the furore over made-for-advertising sites happened.

    “We’re having more conversations with marketers and the agencies they employ about curation,” said Chris Kane, founder of programmatic consultancy Jounce Media. “It’s hard to know whether or not this interest is a flash in the plan but it’s definitely picked up in recent weeks.”

    Continue reading this article on Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.