Wednesday, November 29, 2023
More

    Latest Posts

    Publishers still find it challenging to measure readers bypassing their paywalls

    Publishers began closing loopholes that allowed people to bypass their paywalls with fervor back in 2019, but it’s still a challenge for publishers to measure and block people who are finding those gaps.

    A local publishing exec, who requested anonymity to speak freely, said the percentage of their readers bypassing their paywall is “low,” but it wasn’t “a reliable number.”

    “We’ve never had really good data about that,” said Michael Silberman, svp of strategy at paywall platform Piano. [Editor’s note: Piano is a contracted vendor with Digiday.]

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.