Wednesday, February 28, 2024

    Latest Posts

    Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view

    Related Insights

    building a robot

    MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges

    MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious.

    Ad tech firm Infillion will take possession of MediaMath, confirmed the filings of an August 23 bankruptcy hearing, bookending one of the ad tech stories of the year, so far.

    Digiday has learned that AperiamVentures, the investment fund led by former MediaMath CEO Joe Zawadzki, advised on the winning $22 million cash bid for the company, a development that could rekindle the relationship between the ad tech veteran and the company he founded in 2007.

    Continue reading this article on Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.