Wednesday, December 6, 2023

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    ‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

    Any marketer will vouch for the importance of using influencers to bridge the gap between brands and consumers. However, given the area is still expanding, growing pains are still at play.

    In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a director of brand strategy and influencer marketing at a fashion retailer, who’s worked in the industry for more than a decade, on some of the notable scenarios they’ve seen take place.

    This conversation has been edited and condensed for clarity.

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