Wednesday, December 6, 2023

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    InMobi acquires Quantcast’s consent management platform as ad tech M&A dry spell heats up

    In this week’s episode of ad tech M&A, InMobi has acquired Quantcast’s consent management platform.

    Riding the wave of recent dealmaking, this acquisition follows InMobi’s previous purchase of performance measurement business Appsume in 2021.

    The rationale behind this deal is straightforward enough; InMobi wants to bolster the publisher (or mobile developer) side of its ad tech business. By incorporating a consent management platform (CMP) into its toolkit, the goal is to empower its publishers with finer control over data usage and consent preferences.

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