Right as it releases Chrome 115, Google is now getting ready to roll out even more updates for its long-awaited Privacy Sandbox.
Following its timeline update in May, Google now plans to gradually roll out Privacy Sandbox APIs to a growing number of Chrome users, starting with about 35% in July and expanding to 60% in August before reaching 99% by September and October when Google plans to roll out the next version of Chrome in the fall as the original Sandbox trial ends. Google also plans to update ad privacy controls to replace the controls in Sandbox’s current trial version, which should be done by mid-August when it will also release additional technical details.
In a blog post about the update, Google said that shipping the APIs “is yet another key milestone” in Sandbox’s timeline. Sandbox’s six APIs for Sandbox include its Topics API — which generates signals for interest-based ads — and other APIs focused on re-targeting audiences without third-party tracking and another that provides ways to provide attribution for campaigns.