Sunday, September 24, 2023

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    CreatorIQ develops metrics showing the return on influencer marketing

    Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as the influencer and creator economy hopes to become a more established media option for marketers.

    This week, the company released a report that found influencer marketing saw an increased return on investment and improved performance metrics. CreatorIQ, which works with some 1,000 brands and agencies, conducted independent research with Aberdeen Strategy and Research by surveying more than 200 marketing executives in the U.S. and U.K. across several industries, including gaming, media, retail and fashion and beauty.

    This comes at a time when businesses are looking to establish more analytics around influencer marketing as advertisers look to demonstrate the influencer ROI and other performance metrics to clients, especially as parts of the ad industry have experienced slowdowns.

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