Home July 10, 2023 Christopher Doering FacebookInstagramTwitterYoutube Latest Posts Digiday Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated Online Marketing Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue digiday-trends-looking-back-ahead-to-24 Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023 digiday-trends-looking-back-ahead-to-24 Agencies weigh positives and negatives to 2024 spending in an uncertain economy How Heineken disrupted the staid non-alcoholic beer industry Share FacebookTwitterPinterestWhatsApp While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer. July 10, 2023 Christopher Doering FacebookInstagramTwitterYoutube RELATED ARTICLES Digiday Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated Online Marketing Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue digiday-trends-looking-back-ahead-to-24 Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023 digiday-trends-looking-back-ahead-to-24 Agencies weigh positives and negatives to 2024 spending in an uncertain economy Online Marketing Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement Latest Posts Digiday Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated Online Marketing Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue digiday-trends-looking-back-ahead-to-24 Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023 digiday-trends-looking-back-ahead-to-24 Agencies weigh positives and negatives to 2024 spending in an uncertain economy Don't Miss Marketers could cut $22 billion in programmatic spend through efficiency measures, ANA finds Sponsored Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies Hellmann’s returns to Super Bowl for fourth straight year Smirnoff celebrates connection in new global campaign Competitive Strategies Top 10 reputation management software and how to select the best tool for your business Stay in touchTo be updated with all the latest news, offers and special announcements.Sign up
