Meta seems poised to capitalize on Twitter’s current struggles by introducing its much-anticipated rival, Threads.
Its arrival comes in the wake of Twitter’s recent controversy, where owner Elon Musk limited the viability of users’ tweets, hampering advertisers’ reach. Threads has emerged as a potential sanctuary for both social media users and marketers.
Here’s the rundown on what Threads is, what it means for social media, and more.
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