Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting.
You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar?
Now, what if I told you there’s a better way? A way to break free from the relentless cycle of on-demand marketing and step into a world where you’re in control. A world where you’re not just reacting to the latest trend, but setting the trend.
A world where you’re not just keeping up, but leading the pack.
Welcome to the world of strategic marketing. A world where you set 90-day plans and watch as your marketing efforts become more efficient, more effective, and more freeing. A world where you’re not just a marketer, but a marketing revolutionary.
In this article, we’re going to explore five ways strategic marketing can set you free. We’re going to show you how to stop reacting and start planning. How to stop chasing and start leading. How to start your own marketing revolution.
Ready to break free? Let’s dive in.
Meet Hazel & Hems
Hazel & Hems Boutique: the customer avatar is a woman in her mid-20s to early 40s that has an eclectic taste in fashion, wants to stay up to date with the latest trends, and is also sensitive to sustainability and local business support.
Their core product is a locally sourced, polished stone bracelet that is affordable and only sold for limited time periods.
Hazel & Hems was created as a case study for us to explore the process of creating a brand from the ground up and everything that is involved with it. This was a building block for creating our Social Media Mastery Certification and Social Media Bootcamp.
#1. Crystal Ball Marketing: Anticipating Trends and Behavior
Strategic marketing allows you to anticipate market trends and customer behavior, reducing the element of surprise in your campaigns.
For example, Hazel & Hems, being a sustainable clothing boutique, could anticipate the rise in demand for sustainable fashion due to increasing environmental awareness.
By strategically planning their marketing around Earth Day, they could capitalize on this trend and drive more sales during this period.
#2. Streamlined Success: The Art of Efficient Marketing
By planning ahead, you can streamline your marketing efforts and eliminate wasteful practices.
Hazel & Hems, for instance, could plan a year-long marketing calendar that aligns with fashion seasons and major holidays.
This would allow them to prepare their campaigns in advance, allocate resources more efficiently, and avoid last-minute, costly marketing efforts.
#3. The Harmony of Branding: Consistent Messaging Across Platforms
A strategic plan ensures your marketing messages are consistent across all platforms, reinforcing your brand identity.
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Hazel & Hems could ensure that their messaging about sustainability and boho-chic fashion is consistent across their website, social media, email newsletters, and in-store displays.
This consistency would strengthen their brand identity and make them more recognizable to their target audience.
#4. Customer-Centric Conquests: Tailoring Marketing to Your Audience
By understanding your target audience, you can tailor your marketing efforts to their needs and preferences, improving customer satisfaction.
Hazel & Hems, knowing their target audience is environmentally conscious professional women aged 25 to 35, could tailor their marketing messages to highlight their sustainable practices, quality materials, and versatile designs that are perfect for both work and leisure.
They could also host events or workshops on sustainable living, further aligning with their customers’ values.
#5. Spotlight Strategies: Boosting Your Brand’s Visibility
A strategic plan can boost your brand’s visibility and recognition in the market.
Hazel & Hems could partner with local eco-friendly events or influencers who align with their brand values to increase their visibility.
They could also run a strategic social media campaign, using targeted ads and relevant hashtags to reach a wider audience and increase brand awareness.
The Loyalty Loop: Keeping Customers Coming Back for More
By focusing on customer needs and satisfaction, strategic marketing can improve customer loyalty and retention.
Hazel & Hems could implement a loyalty program that rewards repeat customers with discounts or exclusive access to new collections.
They could also use email marketing to keep customers informed about new products, sales, and company news, keeping Hazel & Hems top of mind and encouraging repeat purchases.
How Do You Make a REAL Strategy for Your Marketing?
Creating success is as easy as 1, 2, 3… here’s how we can help!
Are you looking to get more sales? Clicks? Engagement? If you want to improve your digital marketing strategy, you need to understand the Customer Value Journey (CVJ). The Customer Value Journey is an 8-step path that people travel as they discover your brand, build a relationship with you, and become buyers and raving fans.
Alongside the CVJ, advance your career with an internationally recognized certification in digital marketing strategy. Learn the eight critical disciplines (content, advertising, social media, and more) to becoming a full-stack marketer. Get certified as a Digital Marketing Strategist and discover your path to becoming a full-stack marketer.