Sunday, September 24, 2023

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    Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year

    Here we are, back at the Cannes Lions — and this year feels more fraught with frenetic energy than last year’s feel-our-way-back-to-normalcy vibe. The sheer volume of pitches, meet-n-greets, parties, panels and the like is more than I can remember in the last decade — although anything pre-pandemic also feels like a vague and hazy memory. 

    As we embark on this annual festival, here are five important issues/topics that need to be discussed, debated, wrestled, agreed upon and investigated.

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