Culture Brands’ Eunique Jones Gibson wants to help brands uplift, empower stories for African Americans

When Eunique Jones Gibson founded Culture Brands, her Black-owned marketing agency in 2017, the 39-year-old business leader wanted to ignite conversation, introspection and social change in the industry.

As opposed to what Gibson sees as general marketing agencies trying to hop on trends often spurred by Black consumers, Gibson said she strives to recognize that speaking from a lived experience requires a focused skill set. Culture Brands currently has 30 employees, 57% female and 43% male. While most (67%) of its employees are Black, 13% are Asian, and 10% are white and Latino.