Tuesday, May 30, 2023

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    Inside NHL’s content strategy ahead of the Stanley Cup Finals

    As the NHL Stanley Cup Finals are right around the corner, kicking off on June 8th, the league is diversifying its media mix and encouraging viewers to use its second screen experience to capture the attention of as many hockey fans as possible.

    The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.

    Leading up to the NHL Finals, the league is leveraging new features across its platforms like Instagram event reminders and TikTok’s Super Likes display countdown clocks. These will be published organically to the NHL’s social channels to let fans know where and when to tune in the games.

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