Thursday, June 8, 2023

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    Dentsu’s new web3 readiness tool shines light on the tech’s potential to complement AI

    Dentsu’s Innovation Initiative is launching a web3 readiness index next month aimed at guiding clients on how to prepare their brands to use the technology as well as to drive adoption — at a time when the industry is obsessed with artificial intelligence.

    Dentsu’s corporate venture and research and development practice built the readiness index in partnership with crypto trade publisher Decrypt in advance of ProcureCon at the end of June. Dentsu has continued to establish education and experiments in the metaverse and web3 areas, including a partnership with Microsoft that involved building a dedicated metaverse campus and forming a Web3 Center of Excellence with Decrypt Media last year.

    This new index tool is designed as a self-serve assessment that takes clients through a series of questions and then provides a score to reflect how they are doing with their web3 efforts. Clients will be evaluated based on questions about areas such as customer engagement, competition, enterprise technology and compliance. The resulting report ultimately offers some guidelines and an index score on a scale of one to five, with five showing that the client is an established web3 player.

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