Monday, June 5, 2023

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    As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence

    Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement.

    Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 billion) fine — this time by the Irish data protection authority for mishandling EU user data when transferring it to the U.S. — underlines the fact that every ad tech operator must make compliance with such laws their top priority.

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    A national data privacy bill is gaining traction, but not everyone is yet on board

    The U.S. House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared for marketing and other purposes.

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