Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement.
Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 billion) fine — this time by the Irish data protection authority for mishandling EU user data when transferring it to the U.S. — underlines the fact that every ad tech operator must make compliance with such laws their top priority.
A national data privacy bill is gaining traction, but not everyone is yet on board
The U.S. House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared for marketing and other purposes.
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