Thursday, June 8, 2023

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    Future of TV Briefing: The big questions heading into this year’s upfront market

    This week’s Future of TV Briefing highlights the top questions facing TV and streaming ad buyers and sellers heading into this year’s upfront market.

    • Upfront and center
    • ESPN’s cord-cutting ambition, YouTube vs. Amazon Prime Video Channels, streamers’ ad loads and more

    Upfront and center

    Upfront week is over; now the upfront can begin. 

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