Saturday, June 10, 2023

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    Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era

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    It seems the third-party cookie’s days are actually numbered now. Google said last week it will deprecate third-party cookies for 1% of Chrome users globally in the first quarter of 2024. And agencies are taking their preparations for a post-cookie world seriously. The vast majority are actively preparing, and most are looking to contextual targeting as the way forward.

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