Thursday, June 8, 2023

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    Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year

    In 2021 in the shadows of the Black Lives Matter Movement, part-time content creator Amanda Wicks got a flood of brand partnership and sponsorship opportunities in her inbox. This past Black History Month, she found crickets in her email. She expects more of the same next month for Juneteenth.

    Now, Wicks is questioning not only her role as a content creator, but the relationship between Black content creators and the brands that were once eager to work with her now that the movement has lost the ad industry’s attention.

    “I wouldn’t even call it an ebb and flow [of diversity, equity and inclusion in the industry]. It was just a start, drop,” she said. “That’s really a true testament to the lack of actual commitment which is not a surprise to most of us.”

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