Sunday, June 11, 2023

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    Media Buying Briefing: What if ChatGPT could replace a media planner?

    Agencies are moving beyond generative artificial intelligence to examine its media planning capabilities – but it may not be ready to overtake those jobs just yet.

    While much of the AI and ChatGPT attention has been around generative results and content creation, now a few agencies are taking a different approach to understand its business value in the long run. Some are experimenting with misinformation detection and brand safety tactics, while others are wondering whether AI can do the work of a media planner to support media buying and how these technologies can impact clients.

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

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