Monday, May 29, 2023

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    Marketers are going to have to wait for search advertising on TikTok

    The long wait for search advertising on TikTok looks set to continue indefinitely. 

    When those search ads materialize remains to be seen. They’re being tested, but it doesn’t sound like TikTok is completely happy with what it has so far — at least not enough to build any bonafide ad products.

    “It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K., global business solutions at TikTok told Digiday. 

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