Thursday, June 8, 2023

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    Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud

    As interest in and use of generative AI spreads across the marketing and media spectrum like wildfire — with seemingly every company announcing some advancement or development including search, content creation, advertising and media — where and who are the firefighters to keep AI from burning out of control?

    It hasn’t taken long for deepfakes and misinformation to be the proverbial lightning bolt striking a dead tree in a dry forest.

    Such outbreaks aren’t being as prevented today as they could be, said John Montgomery, who specializes in privacy and fraud-prevention issues following a long career at GroupM addressing those topics.

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