As interest in and use of generative AI spreads across the marketing and media spectrum like wildfire — with seemingly every company announcing some advancement or development including search, content creation, advertising and media — where and who are the firefighters to keep AI from burning out of control?
It hasn’t taken long for deepfakes and misinformation to be the proverbial lightning bolt striking a dead tree in a dry forest.
Such outbreaks aren’t being as prevented today as they could be, said John Montgomery, who specializes in privacy and fraud-prevention issues following a long career at GroupM addressing those topics.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.