Monday, June 5, 2023

    Latest Posts

    Pepsi’s summer campaign taps Bad Bunny and QR codes — and the first-party data that comes with them

    PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign.

    From Memorial Day through Labor Day, limited-edition Pepsi bottles will include QR codes that give consumers access to Apple Music for the summer season, along with prizes such as travel to Apple Music Live events, Beats By Dre headphones and Pepsi branded merchandise. The campaign is part of the brand’s “Press Play on Summer” initiative.

    According to PepsiCo CMO Todd Kaplan, Pepsi’s approach is to use QR codes to drive traffic to the brand’s websites during the summer, since more people tend to buy cold drinks during this time of the year than any other season. Pepsi is using the QR codes to connect digitally with consumers, with the aim of boosting sales and brand engagement for the summer. In return, Pepsi customers can get three months free of Apple Music.

    Continue reading this article on Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.