Thursday, June 8, 2023

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    Media Briefing: A mixed first quarter for publishers’ ad revenue

    This week’s Media Briefing dives deep into the top trends from six publishers’ first quarter earnings reports.

    • A mixed first quarter for publishers
    • Publishers lean on AI and creators to save money
    • Vice Media takes out loans to pay freelancers, Dotdash Meredith has a new ad targeting tool

    A mixed first quarter for publishers

    Publishers’ first quarter earnings reports were a mixed bag when looking at overall revenue, and subscriptions remained a bright spot. But digital advertising was painfully down year over year.

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