Thursday, June 8, 2023

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    Why Black creators say relationships with platforms remain strained

    By the time Tiffany La’Ryn graduated from Meta’s Black creator program, We The Culture, in 2021, her content engagement was growing, she had a Meta coach to mentor her and she’d received a stipend from the social media platform’s $25 million investment into Black creators.

    But looking back, the content creator, who goes by @tiffany_laryn on Instagram, said something was lacking, causing her to question Meta’s dedication to marginalized creators. For La’Ryn, the program helped to boost her audience engagement numbers, but didn’t offer business sustaining tools like audience insights and engagement measurement tools. And once the program finished, that direct connection to Meta staff fizzled out, she said.

    “It was more so just a learning experience,” said the content creator, who currently has 95,000 Instagram followers, 242,000 Facebook followers and 395,000 YouTube subscribers. “Across the board, a lot of creators don’t understand the importance of their data. That’s really more important than the content [creation].”

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