Tracking social media KPIs is an important part of any social media marketing strategy. Without tracking, you won’t know if you’re succeeding in your business goals. Use a combination of KPIs to match up with the goals you established.

For example, when you know how many comments, shares and likes your posts are generating, you’ll be able to track your overall post engagement rate. This number will increase over time as you use strategies that target engagement.

The future of customer service and business growth is in social media. Take a look at our report on how consumers and executives alike use social media and how those actions are impacting business.