Thursday, June 8, 2023

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    How Worldwide Partners Inc. chooses (or passes on) agencies to join its network

    Let’s play “Jeopardy” for a moment. The answer is: This network of agencies falls somewhere between a holding company and a trade organization. The correct question, then, would be: What is Worldwide Partners Inc.?  

    A kind of anti-holding company — in that the agencies that join its network are all co-owners (although they also pay dues to maintain their membership) — Worldwide Partners Inc. (WPI) has grown its roster of member agencies from 52 agency partners in 2017 to 85 agencies in 2022, spread across 44 countries.

    A dozen new agencies, including Denver-based brand experience shop Monigle, joined last year. Interestingly, another 30 agencies applied to join but were turned down by the WPI committee that ultimately decides which get to join and which don’t, explained John Harris, WPI’s CEO. 

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