Subscribe: Apple Podcasts • Stitcher • Spotify
The TV advertising industry is in the midst of a measurement overhaul, and Donna Speciale sees signs that the measurement landscape will more accurately account for diverse audiences.
“With the current dataset, which is panel[-based], there has been underrepresentation for minority audiences, and everyone has known it. It was hard to quantify, but everybody realized it,” Speciale, TelevisaUnivision’s president of U.S. sales and marketing, said on the latest Digiday Podcast episode.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.