Saturday, June 10, 2023

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    Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical

    Every few years, marketers decide that instead of interrupting entertainment with traditional advertising they’d instead rather be the entertainment. 

    And it looks like marketers are once again shifting into that entertainment mode. The latest example of this comes in the form of short films: BMW and Saint Laurent have short films premiering at the Cannes Film Festival, and Fender will roll out its own short film this month. 

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