Monday, June 5, 2023

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    How marketers are reaching audiences on second screens through CTV

    Sponsored by Stirista

    With consumers’ attention increasingly divided by numerous and often equally important devices, marketers are pursuing solutions to reach audiences on multiple screens.

    According to recent research on second screens, 84% of U.S. adults multitask and browse the internet on one device while watching TV on an in-home screen at least “sometimes.” More than half use second screens “often” or “always.” The devices used as their second screen vary across smartphones, tablets, laptops and desktops. 

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