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With consumers’ attention increasingly divided by numerous and often equally important devices, marketers are pursuing solutions to reach audiences on multiple screens.
According to recent research on second screens, 84% of U.S. adults multitask and browse the internet on one device while watching TV on an in-home screen at least “sometimes.” More than half use second screens “often” or “always.” The devices used as their second screen vary across smartphones, tablets, laptops and desktops.
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