Sunday, June 11, 2023

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    Pitch deck: How TikTok is courting advertisers

    TikTok has been courting advertisers at scale as it looks to further solidify its presence in the U.S.

    While TikTok’s long-term existence is in the crosshairs of the U.S. Congress, TikTok is pursuing clients with competitively priced ad offerings to win over marketers as it brands itself as Gen Z’s top platform.

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

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