This week’s Media Briefing looks at how publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.
- Selling sustainability
- Podcasts yet to see impact of writers’ strike
- Vice Media Group eyes a $400 million sale, Puck loses its founder and more
Selling sustainability
Advertisers are starting to see the financial incentives of prioritizing sustainability in their media buys, and as a result, publishers are feeling the mounting pressure to measure their carbon emissions and ultimately reduce or offset their carbon footprints.
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