Sunday, June 11, 2023

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    Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

    This week’s Media Briefing looks at how publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.

    • Selling sustainability
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    Selling sustainability

    Advertisers are starting to see the financial incentives of prioritizing sustainability in their media buys, and as a result, publishers are feeling the mounting pressure to measure their carbon emissions and ultimately reduce or offset their carbon footprints. 

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