“Generative AI” is already the key talking point of the marketing industry this year with Microsoft’s $10 billion investment in ChatGPT-maker OpenAI widely considered a game-changing development. It is within this context that Google, the online marketing industry’s dominant power, showcased its experiments in Search Labs at its developer conference Google I/O earlier this week.
What’s new?
The online advertising giant has been incubating AI capabilities within Search Labs for some time now starting with SGE, short for Search Generative Experience, an ongoing experiment that offers a conversational interface.
In short, SGE will enable Google users to “quickly get the lay of the land on a topic” by asking follow-up questions via AI-powered search returns. For instance, if a user is researching a purchase SGE will use Google Shopping Graph to provide contextual information such as local retail outlets as well as information, like product reviews, etcetera.
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