Thursday, June 8, 2023

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    Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much

    This week’s Future of TV Briefing assesses the revenue-sharing options for short-form vertical video creators.

    • Short-changed
    • YouTube’s TV viewership, the WGA strike’s upfront impact, TikTok’s publisher ad sales pitch and more


    A year after TikTok unveiled an ad revenue-sharing program for creators and three months after YouTube Shorts followed suit, short-form vertical video creators are largely continuing to wait on platforms to turn on the revenue spigots. But they remain confident, with valid reason, the money flow is coming.

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