Friday, June 9, 2023

    Latest Posts

    Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

    It’s no longer us against them.

    Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which found that 82% of marketers now have in-house agencies, up from 78% in 2018. (The ANA conducts the study every five years.) Duggan noted that while marketers have been increasing in-housing in recent years, most still work with external agencies. “It’s not in-housing or [external agencies] but in-housing and [external agencies],” said Duggan. 

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.