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For beauty influencer Sarah Palmyra, Instagram Reels has historically packed the most punch when it comes to driving sales of her favorite products.
Last June, Palmyra posted an unsponsored, short-form vertical video about her love of Soft Service’s Smoothing Solution product. It was originally posted on TikTok, and later republished on her Instagram Reels account, and according to the company, the product sold out due to an overwhelming number of customers coming to the site via her Instagram post.
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