Every content marketer has heard the saying: “Content is king!” In fact, all great marketing leaders know that producing great campaigns starts with compelling content.
The problem? Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience.
Content marketers are asked to serve nearly every department in the business. Whether it’s sales enablement, customer success, human resources, product, or the executive team, there’s always a need for content — and usually not enough resources to produce it at once. So how do they do it?
The Ultimate Solution for Content Marketers
To help address these challenges, many content marketers turn to freelancers — but this presents yet another challenge. They may actually be creating more work for themselves by delegating.
By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. And that’s not even considering the time it takes to edit.
Content marketing platforms like Contently offer a variety of tools and resources designed to streamline the content creation and distribution process, all while offering a Managing Editor to create the brief, manage the freelancers, and give the content a polish before it ever hits your desk.
Let’s explore the ways a content marketing platform can aid content marketers in every stage of their process. We’ll cover how to ideate, strategize, create, scale, optimize, and measure content and how using a platform like Contently can help improve your results.
The ideation phase is the first step in any successful content marketing strategy. It involves coming up with new and relevant topics that your target audience will find interesting and engaging. Without a content marketing platform like Contently, ideation can be a time-consuming and challenging process.
Content marketers often rely on brainstorming sessions, keyword research, and competitor analysis to come up with new ideas. While these methods can be effective, they can also be limited in their scope and require significant effort to execute.
In contrast, a content marketing platform like Contently can streamline the ideation process by providing access to data-driven insights, content calendars, and AI-powered content recommendations. With these tools at your disposal, you can quickly and easily generate new topic ideas, identify content gaps, and stay on top of trends in your industry.
A well-defined content marketing strategy is essential to achieve your business goals. A good strategy helps content marketers create content that resonates with their target audience, engages them at every stage of the buyer’s journey, and drives business results.
Without a content marketing platform like Contently, developing a content marketing strategy often involves a variety of technologies. Most marketers use spreadsheets, Word or Google Docs, and SEO tools like SEMRush or Moz to create and document their strategies.
A comprehensive content marketing strategy includes clear goals and objectives, detailed personas, topic pillars, and competitive intelligence. Content marketers often use disparate systems to create, distribute, and collaborate on creative assets instead of housing everything in one place.
This can require a significant amount of time and effort, even for the most organized among us. However, with a content marketing platform like Contently, the strategy development process can be streamlined by providing a comprehensive platform for strategy development, SEO keyword identification, and project delegation.
You can easily attach your content strategy and content briefs to every project for easier collaboration and information dissemination.
With these tools, content marketers can develop a data-driven content marketing strategy that is tailored to their specific business needs and objectives.
Content creation typically happens within Word or Google Docs. If you’re lucky, you have a project management solution like Asana or Wrike to help you manage the project. However, creation and collaboration don’t have to be spread across disparate systems.
Contently enables you to create workflow templates for repeat projects, attach briefs and content strategy to each project, collaborate with internal and external SMEs, and distribute content to different platforms like WordPress.
With our content creation capability, optimization tools, and distribution integrations, Contently offers the whole package in one platform.
Leveraging these capabilities, your team can produce high-quality content at scale, distribute it through multiple channels, and measure the effectiveness of their content marketing efforts without ever leaving the platform.
With Contently’s talented network of pre-vetted and trained freelance writers, scaling content production is a breeze.
The demands for content teams often span an entire organization’s needs. That’s why it’s critical to produce content efficiently in order to achieve business growth. Without a content marketing platform like Contently, scaling can be a time-consuming and expensive process.
Content marketers may need to hire more writers, spend time training freelancers, and review poor drafts before finding their flow. With Contently, our clients are able to hire managing editors to help them train freelancers, delegate work, and edit first drafts.
Whether you’re a small business looking to expand your reach or a large enterprise with multiple brands and products, a content marketing platform like Contently can help you scale your content marketing efforts and achieve your business goals.
Optimizing your content for quality, SEO, style, and tone is essential to achieve maximum impact and engagement. Contently’s proprietary software analyzes the content, identifies areas for improvement, and flags the changes the writer should make accordingly.
With these tools, content marketers can rest assured that their piece is optimized and prepped for their best performance.
Measuring the success of your content marketing efforts is crucial to evaluate its impact and inform future strategy. Without a content marketing platform like Contently, measuring content marketing efforts can be a tedious process.
With Contently, you’ll know the value of your content down to the dollar. Our Content Value Tracker enables users to see how much they would have to pay for the organic traffic they received on a certain piece.
Whether you’re a B2B or B2C marketer, a content marketing platform like Contently can help you measure the success of your content marketing efforts and optimize your strategy for maximum ROI.
How Content Marketers Can Benefit From a Content Marketing Platform
The content marketing process is a complex and multifaceted endeavor that requires careful planning, execution, and measurement. By using a content marketing platform like Contently, content marketers can streamline their workflow, improve collaboration, and gain insights into the effectiveness of their efforts.
Whether you’re just starting out with content marketing or looking to take your existing efforts to the next level, a content marketing platform can help you achieve your goals. So don’t be afraid to experiment, test, and iterate until you find the right combination of strategies, tactics, and tools.
With the right mindset and approach, you can create compelling, engaging, and effective content that resonates with your target audience and drives business results.
Ready to get started? Schedule a personalized consultation with one of our experts today.
The post Maximizing Your Strategy: Why Leverage a Content Marketing Platform? appeared first on Contently.