Commerce content has become an increasingly effective strategy and business model for publishers — a lucrative form of content that consumers trust, a strategic partnership between media and brands resulting in editorial content that creates a unique shopping experience for consumers. Common types include product reviews, roundups, listicles and product launch coverage, but always in an editorial voice and upholding the publisher’s values and standards. Publishers are monetizing commerce content via affiliate links, earning commissions when they drive a conversion.
To accompany the recent State of the Industry report from Digiday and impact.com, which examines how publishers leverage commerce content as an effective revenue stream and the roles they are building for it in the future, Digday surveyed 60 publishers. The video below highlights what they had to say. As publishers work with brands and agencies to grow commerce content, they’re overcoming new challenges and embracing solutions and partnerships that are helping them secure new business and drive substantial revenue.
Watch this video to see:
- The expanding role of commerce content in publisher revenue and budgets
- Why product reviews are still the mainstay of commerce content
- The challenges publishers are facing as commerce content grows
- How partnerships and technology are shifting to address expanding publisher needs
Sponsored by impact.com